CallidusCloud is now SAP Sales Cloud. Learn more

When trying to change their work habits or transition into a leadership role, people often turn to books for suggestions on how to enhance their professional skills. These books are so popular that Amazon has an entire genre dedicated to the improvement of leadership abilities. Professionals and employers traditionally place a high premium on the ability to lead, and so we wanted to know which books people are most likely to turn to for recommendations on improvements they can make.

To find out, we looked at Amazon’s list of bestselling leadership books. We compiled a list of these bestsellers and analyzed Google Search Volumes for each title, identifying the most searched book in each U.S. state. Here are the results of our research.

A United States map graphic displaying the most popular leadership book within each respective state.

Of the top 25 bestselling titles in Amazon’s Leadership genre, only 11 proved popular enough to be the most recognized title according to Google Search Volume. These titles included:

  • Traction: Get a Grip on Your Business
  • Give and Take: Why Helping Others Drives Our Success
  • Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
  • Drive: The Surprising Truth About What Motivates Us
  • Rising Strong: How the Ability to Reset Transforms the Way We Live, Love, Parent, and Lead
  • Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
  • Start with Why: How Great Leaders Inspire Everyone to Take Action
  • The 48 Laws of Power
  • Blink: The Power of Thinking Without Thinking
  • The Seven Habits of Highly Effective People
  • How to Win Friends and Influence People in the Digital Age

The titles were represented throughout the United States, but Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team was the overwhelming winner, having the highest search volume in the Midwestern, Western, and Southern regions. Only the Northeast proved unique in its leadership book preferences. Blink: The Power of Thinking Without Thinking turned out to be the most-searched leadership book in five of the 10 Northeast states.

A horizontal bar graph displaying a numerical count of the most popular leadership books within the United States

The overwhelming winner of search volume for leadership books was Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. This book was the most searched of the Amazon bestseller list in 22 states. In second place was Blink: The Power of Thinking Without Thinking, with 7 states searching for that title most often. Just behind Blink was The Seven Habits of Highly Effective People with 5 states.

The overall goal of all of these books is to give members of the workforce the tools they need to drive success in their professional lives and develop positive habits that encourage benefits in many different aspects of life. So, if you’re looking for ideas on how to jump-start your own career or overcome a current difficulty, any of these books will offer insight into changes you can make to reach your goals.


Author Bio

Shawn Willett

Shawn Willett is Senior Director, Marketing Programs at SAP Sales Cloud, part of the SAP Customer Experience unit of SAP. With over 20 years of experience in enterprise software roles, he is responsible for articulating the unique benefits that SAP Sales Cloud's suite of sales effectiveness applications can provide to modern sales organizations.



Please sign in with LinkedIn to post a comment.

You Might Also Like

Beyond Sales Compensation: 3 Factors That Fuel Retention

A new year often brings turnover to sales teams. A BridgeGroup study found that one in 10 companies experience sales rep turnover rates at a rate above 55%. Spending time and money rehiring, retraining, and reshuffling territories and quotas for half your workforce simply isn’t sustainable. The first quarter is the right time to rethink […]

Read More >

How to Set Up Your Team for Prescriptive Selling in 2019

Your sales reps may spend months or sometimes even years slowly chipping away the barriers within prospective accounts. They try to help customers understand all their possible options and jump at every request for information, thinking that a wealth of details will help the buyer reach a decision. Prescriptive selling turns this workflow on its […]

Read More >

Compensation Trends & What Motivates Employees

Companies are constantly looking for the best way to motivate their employees to go the extra mile. Whether the employee has a commission-based income or the possibility of a bonus, one of top ways employers show their appreciation for exceptional work is through financial rewards. But how do people actually respond to this compensation-based encouragement? […]

Read More >